Yes, I also imagined they were talking about 100% electric cars, and not plug-in hybrids or hybrids.
[edit: The title was just changed from "electric cars" to "electrified vehicle", which is an even odder way to put it, but at least most people know they don't know what that means without looking at the article.]
No, these aren't coupons you use somewhere else. Zulily sells the goods and focuses on stuff for kids and mothers. Also, they seem to pick quality stuff, not just anyone trying offload crap like some other flash sites. My wife uses Zulily all the time and really likes it.
Hopefully this IPO will enable them to ship stuff quicker though, that's the only major complaint about Zulily from everyone I know who uses it.