Security researchers have learned that marketing works.

Heartbleed appears to have kicked off the "good marketing" of vulnerabilities that others alluded to. :-)

I think they go back further than that. There's some pretty popular ones here:

https://en.wikipedia.org/wiki/Timeline_of_computer_viruses_a...

For one thing, it helps when googling for more information.

I wish more security vulnerabilities were fearmongered. Users caring about it and admins being bugged to fix it is a good thing.

Firmware worm? Can we call this "Wormware"?

I saw the name "FirmWorm" used for this vuln.