There's definitely a shakeout coming among publishers and I won't deny that's a good thing, especially with all the clickbait out there now. It's just a shame the bad players have ruined free content for everyone else by slathering bad advertising everywhere.

The clickbait sites will do fine. The folks reading these sites on a regular basis are going to keep reading these site because they like the material. And these same people don't run ad blockers. These are the people that click on the first thing that comes up in google because it's the first thing that shows up. They don't know, than after being told, don't care that the first thing that comes up is an ad. And they are the majority of the population.