The suppliers consider the packaging to be a form of marketing/branding. They want it to look a certain way with key information, regulated or marketing, on various parts of it. The goods at my local grocer are packed with all kinds of info and graphics. Store brands often do the same thing. Customers love it much like they love variety on the shelves, symmetrical presentation, and interesting displays.
Aldi, like Costco, aims for a "no frills" segment that basically doesn't care how they place looks. They want to go in there, fine exactly what they need, get it cheap, and get it fast. This lets them do things like just drop boxes instead of neatly arrange products or cut beauty/info out of packaging in favor of barcodes. Ugly stuff that gets other segments to stop shopping at a place.
So, there's a few tradeoffs that apply before we even think about a company pushing vendors to do it.
Note: "Walmart offers their suppliers." They're same suppliers in many, but not all, cases. There's one or more companies that literally do nothing but put different names on the same stuff to make it look otherwise. Dirty, industry secret. ;)
Aldi, like Costco, aims for a "no frills" segment that basically doesn't care how they place looks. They want to go in there, fine exactly what they need, get it cheap, and get it fast. This lets them do things like just drop boxes instead of neatly arrange products or cut beauty/info out of packaging in favor of barcodes. Ugly stuff that gets other segments to stop shopping at a place.
So, there's a few tradeoffs that apply before we even think about a company pushing vendors to do it.
Note: "Walmart offers their suppliers." They're same suppliers in many, but not all, cases. There's one or more companies that literally do nothing but put different names on the same stuff to make it look otherwise. Dirty, industry secret. ;)