I'm not demeaning the actual work of Sam Kaplan, I applaud it, but I think argument from cute kid tinkering should only work once for each child in question.. (see video below) please find another 13 year old poster child whose love of technology and entrepreneurship has been kindled by apple's closed ecosystem.
http://www.cnbc.com/id/15840232?video=1377966471&play=1
also, does this kid have parents with marketing backgrounds or what? :)
all I'm saying is, maybe Sam Kaplan isn't the average kid on the block consuming apple products?