I clicked through, and was accosted with a gigantic video. I wanted to close the tab right there, but I've seen this before, so I scrolled down to make the giant video go away. No dice, every single page element dances and animates and moves, and there don't seem to be any static images on the whole page. I can't scroll to a single position to read the actual text without some large part of my monitor animating in a suitably distracting fashion.

Why. Just... why? Why is this necessary?