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I think the point here (that a lot of people might not even realize!) is that there's a steady state.

One could assume that "well if I keep on going my customer count will keep on going up... right?" This is showing that it won't.

Bonus pedantry: your proof just showed that _if_ there's a steady state, then that's the steady state. Turns out that you'll always get the steady state because of "maths" but if you replace 50% with 0% there's no fixed point.



That's a good point. I guess with a background in maths it's "obvious" that a system with constant in-flow and an out-flow proportional to the volume would approach equilibrium, but that perhaps isn't as obvious to others.

I guess it's perhaps also worth pointing out then that the same equilibrium is reach from either side. If you start with a much higher volume of subscribers you'll reach the same equilibrium through attrition down to that number also.


That's only obvious if you remember differential calculus.


Yes, that's the thing I wanted to show with this article. It wasn't entirely obvious to me that it wouldn't just forever increase as time goes by.




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