It's his MO. Every article of his is decently researched with lots of fluff, always points to another article of his, and always ends in some kind of conversion goal.
True, but a man's gotta eat, and security is more and more critical these days. I don't begrudge him making a living while beating the drum of be-more-security-aware.
A modus operandi is someone's habits of working, particularly in the context of business or criminal investigations, but also more generally. It is a Latin phrase, approximately translated as method or mode of operation.
