It took far, far too long for Blockbuster to feel the effects of that. I really don't want things to be terrible for 15 years while a practice like this catches up to them. Besides, it sets a terrible precedent.
And there are many services that are ripoffs that are largely below the consciousness of consumers.
So lets say Blockbuster, as a benefactor if said agreement, became a monopoly for... 5 years? maybe 10? In this example, how were things that terrible? Independent movie rental shops couldn't compete? What else?
Of course I don't want things to be terrible for 15 years, but I haven't heard anything that would lead me to reasonably believe it would be. If wireless internet remains less-regulated than wired for 5-10 years, what do you expect will happen? Verizon and Google will team up, hike wireless prices, block torrents and censor content?
Maybe we should let events play out a little more before crying out that our internet freedoms are being trampled by faceless mega-corporations. Maybe Google, Verizon, FCC, and other agencies aren't sure yet how best to compromise on this complicated issue. Maybe demanding a non-negotiable "everything is free (as in freedom)" policy isn't the best response 1 day after a vague press release.
And there are many services that are ripoffs that are largely below the consciousness of consumers.