I don't get why people are against the name. Yeah, it's not "mom-friendly", but neither is any software. Everyone uses Word at home because it's what they use at work. They don't think of software packages as being discrete elements, they think of "a computer" and "that place where I type memos". Microsoft wins by default.
OO.org and LibreOffice should target two demographics: industries where everyone needs to be trained anyway, and for enthusiasts. If you work for megacorp-with-Word and you got Word for free with your computer, and you don't enjoy using computers, then LibreOffice's advantages are minimal. No need to cater to that demographic, because they simply don't care.
(Incidentally, I wrote a book in OO.org a few years ago. HORRIBLE. NEVER AGAIN. But I wouldn't use Word, either.)
OO.org and LibreOffice should target two demographics: industries where everyone needs to be trained anyway, and for enthusiasts. If you work for megacorp-with-Word and you got Word for free with your computer, and you don't enjoy using computers, then LibreOffice's advantages are minimal. No need to cater to that demographic, because they simply don't care.
(Incidentally, I wrote a book in OO.org a few years ago. HORRIBLE. NEVER AGAIN. But I wouldn't use Word, either.)