"In fact, they've taken the unprecedented step of putting the reddit team in charge of this entire campaign. This is a great deal of trust for an advertiser to offer, and we should both take it as a huge compliment.

So, how should we do this? If there's one thing I've learned in my five-plus years at reddit, it's that the direct and open approach works best, so instead of marketspeak..."

I think it's safe to say MS should've been aware that this was probably not the best way to respond to reddits questions.