My understanding (which is, to say, belief built up over watching the companies from outside) is that Reddit is currently running what could best be described as a skeleton crew: Conde Nast won't fund them, so they're just trying to keep the ship afloat and don't have time for anything else.
Digg has scaled to the size of a company that, for a couple of years now, has considered itself just on the tipping point of "something big happening." As in there being a sea change in the way everyone consumes their news, and Digg is at the center. You'll need lots of employees when that happens, right? I think Digg has partly grown fat due to non-existent leadership; the struggle between Jay Adelson and Kevin Rose was been well-documented, and having your two lead guys check out for at least a year is not a good way to run a business. A lot of the people there are "sales", which I guess helps Digg stay profitable, but I don't really think you need as many as they have. Five community managers on a community that is supposed to manage itself is also excessive.
I expect the truth of the matter lies somewhere in the middle of Reddit and Digg. More than Reddit so you're not stagnant, less than Digg so you're not fat.
Everything that is cool about Reddit at this point is what Redditors are doing with Reddit, not what Reddit is doing with its site. And isn't that how social media is supposed to work? Not just some notion that users are tools, that you'll crowdsource your way to being yet-another-traditional-media source (except without journalists)... social media should be individuals forming their own communities... communities of interest, communities of practice, communities of support -- all of which exist in Reddit (/r/SuicideWatch both disturbs and impresses me).
So the fact Reddit-the-software isn't changing that much doesn't seem like that big an issue, it's more like infrastructure. A major redesign would be negatively disruptive to the communities that are building there. Not that there aren't great things Reddit could do but isn't, but I think they are doing well at the most important stuff. If Reddit had 68 employees they not only would be fat, they'd probably fuck up a good thing.
Do not take my comment to mean I'm anti-Reddit, I like Reddit way more than I ever did Digg :) But Reddit doesn't really do a lot apart from keeping everything going.
I agree that altering Reddit now is probably not a good idea, and they don't need a large headcount, but it's good that Reddit isn't answering to shareholders directly, because if it wasn't for Digg's implosion, their growth would have been far too slow.
But that's the funny thing, is the Reddit is growing and Digg is shrinking- despite their staffing. Reddit does a much better job at allowing the community to manage themselves on a volunteer basis with the moderators/admins of the subreddits than Digg.
Digg has scaled to the size of a company that, for a couple of years now, has considered itself just on the tipping point of "something big happening." As in there being a sea change in the way everyone consumes their news, and Digg is at the center. You'll need lots of employees when that happens, right? I think Digg has partly grown fat due to non-existent leadership; the struggle between Jay Adelson and Kevin Rose was been well-documented, and having your two lead guys check out for at least a year is not a good way to run a business. A lot of the people there are "sales", which I guess helps Digg stay profitable, but I don't really think you need as many as they have. Five community managers on a community that is supposed to manage itself is also excessive.
I expect the truth of the matter lies somewhere in the middle of Reddit and Digg. More than Reddit so you're not stagnant, less than Digg so you're not fat.