Especially when you take a bunch of venture capital: https://ar.al/notes/ello-goodbye/

Note that that was written when they had taken $435,000 in VC, and now they're up to $11M: https://www.crunchbase.com/organization/ello-inc

Not exactly an unbiased take from Aral considering he tried to launch a social network where "you were not the product" around the same time too.

I’m genuinely surprised they’ve lasted this long.

And ... it turns out there's just been a management coup.