Most people bloviating online don't have anything interesting to say. This is as applicable to FB as it is to any contributor-posted crap on Forbes.com.
You'll have a hard time convincing these "content creators" to move off FB as they know they won't be able to attract the same audience anywhere nearly as easily.
Finally, a personal website doesn't solve the fundamental issue: people crave attention. That's why FB doesn't report likes in real time, it spaces them out so you can log back in re-check like some kind of lab rat. People crave drama too, which is why news sites use clickbait titles on their FB posts. What better way to boost "engagement" than post a headline you know will start a fight in the comments?
The flip side of that coin is that people seem to actually want a steady stream of low-quality content, and FB has more than enough behavioural psychologists and UX people on their team to ensure that keeps happening.
You'll have a hard time convincing these "content creators" to move off FB as they know they won't be able to attract the same audience anywhere nearly as easily.
Finally, a personal website doesn't solve the fundamental issue: people crave attention. That's why FB doesn't report likes in real time, it spaces them out so you can log back in re-check like some kind of lab rat. People crave drama too, which is why news sites use clickbait titles on their FB posts. What better way to boost "engagement" than post a headline you know will start a fight in the comments?
The flip side of that coin is that people seem to actually want a steady stream of low-quality content, and FB has more than enough behavioural psychologists and UX people on their team to ensure that keeps happening.