If you are building a single product and have no plans for further products it is just as easy to name your company after your product, assuming that your product has a "user-friendly" name and is simple to remember. For example, AirBnB is catchy and easy to remember, and the company is built around the single product.
If you know ahead of time that you will be marketing several products down the road I think it is better to go with a name that encompasses those products (i.e. Adobe, Microsoft, 37 Signals, Zynga, etc...).
Microsoft wasn't named Disk Operating System for a reason, it was named Microsoft and DOS was a product so you combined the two to have Microsoft DOS.
Having a name that is different from the product if you plan to develop multiple products makes it easier to spin off or sell that individual product down the road. For example, it would be easy for Zynga to sell off the Farmville asset without having to change their entire corporate marketing scheme and deal with rebranding the company.
If you know ahead of time that you will be marketing several products down the road I think it is better to go with a name that encompasses those products (i.e. Adobe, Microsoft, 37 Signals, Zynga, etc...).
Microsoft wasn't named Disk Operating System for a reason, it was named Microsoft and DOS was a product so you combined the two to have Microsoft DOS.
Having a name that is different from the product if you plan to develop multiple products makes it easier to spin off or sell that individual product down the road. For example, it would be easy for Zynga to sell off the Farmville asset without having to change their entire corporate marketing scheme and deal with rebranding the company.