Outside the US it's very common for the losing party to pay the legal expenses of the other party, in order to discourage stuff like this because someone who's obviously right has theoretically nothing to lose. However, since that could be abused by big companies, we often let governments handle common civil matters. Eg, in Sweden you would call the Swedish Companies Registration Office in case someone opens up a business with the same name as yours and they would handle it rather than you dragging the offender to court.