I think there are two aspects. One is that it probably actually is a more robust technical approach, and they don't need to do a lot of research, because there are open source projects they can easily adapt.
Number two, they want to get in ahead of other cryptocurrency. They don't want to wait around for Bitcoin or Ethereum to become an expected form of payment, because by that time they won't be able to cash in. If they have their own cryptocurrency, they can take advantage of the hype for bitcoin etc., but still control and profit from it directly.
Number two, they want to get in ahead of other cryptocurrency. They don't want to wait around for Bitcoin or Ethereum to become an expected form of payment, because by that time they won't be able to cash in. If they have their own cryptocurrency, they can take advantage of the hype for bitcoin etc., but still control and profit from it directly.