They cited significant YOY% increase in search interest so I guess it makes sense as a pick. I kind of like that they picked such a 'normal' word, IIRC they usually pick some new slang that entered the vernacular.
Most of the top words were normal non slang words although some were cant like qui pro quo, impeach. Yet there were normal words like crawdads, clemency, egregious. The only kinda slang one was snitty.
