No-code is a funny term and I'm not sure what it means. I would understand if it was non-dev or something similar. But most "no-code" people I know who work on side projects can edit basic javascript/etc, but couldn't write much from scratch.
I'd imagine this group is the subset the author is looking at. If you want to look at people who actually can't code, they are likely non-technical, and not using a tool like zapier. They're startups probably look very different (consulting, etc).
It’s funny to think about the differences in technical ability here. I build stuff for people to edit that our team often ends up editing for them. It’s not a complex CMS. People just get nervous and/or are lazy. Just existing in the digital age is a struggle or an annoyance for them, let alone this.
Occasionally I run into someone in Marketing/Sales who is in love with the idea of Zapier. It’s always Maslow’s hammer run amok.
My guess is this no-code thing is just taking advantage of the increasingly large, seemingly untapped demographic you mentioned here. They just don’t realize the actual cost they’re committing themselves to.
I'd imagine this group is the subset the author is looking at. If you want to look at people who actually can't code, they are likely non-technical, and not using a tool like zapier. They're startups probably look very different (consulting, etc).