> I prefer business to be transactional, because it's honest and straightforward
No corporation or politicians will ever be "transactional" because that just doesn't sell. You just can't make branding or marketing without posturing.
And for a fashion corporation (e.g.: Patagonia) posturing is even more essential. They don't sell clothes, they sell posturing.
Deal with it: everybody is always acting, even you.
Plenty of corporations are transactional. You just don't hear about them, they don't get PR points for being transactional. They just hum along and work quietly in the background and we often rely on their services and products.
No corporation or politicians will ever be "transactional" because that just doesn't sell. You just can't make branding or marketing without posturing.
And for a fashion corporation (e.g.: Patagonia) posturing is even more essential. They don't sell clothes, they sell posturing.
Deal with it: everybody is always acting, even you.