What is interesting is that in essence, our data is the payment that we make to use facebook, instagram etc.... So if companies are now taxed on data or required to pay people for the right to use their data this would seriously alter incentives which would also change the content that we, the users, have access to. These companies will not have the incentive to provide the same quality content and product as their profits have been slashed. Data is also used not to just send targeted ads but to conduct beta testing and software updates. Without access to free data, Facebook would start charging people for having an account and I'm sure many would rather not do that. This basically got me to thinking about how consumers can get a greater hold of their data without dismantling the relationship between these consumers and online platforms.