Meh, only for people who bought into the hype without real use cases. Which I agree may be numerous.
In my company though, we've been applying DL with great success for a few years now, and there are at least five years of work remaining. And that's not spending any time doing research or anything fancy: just picking the low-hanging fruit.
I think many companies have real problems, but find that DL ends up being a poor solution in practice for various reasons.
You need not only real use cases, but use cases that happens to well with DL’s trade offs and limitations. I think many companies hired with very unrealistic expectations here.
In my company though, we've been applying DL with great success for a few years now, and there are at least five years of work remaining. And that's not spending any time doing research or anything fancy: just picking the low-hanging fruit.