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Companies trying to add machine learning to everything they do like if that's going to solve all their problems or unlock new revenue streams.

80 or 90% of what companies are doing with machine learning results in systems with a high computing cost that are clearly unprofitable if seen as revenue impacting units. Many similar things can be achieved with low-level heuristics that result in way smaller computing costs.

But nobody wants to do that anymore. There's nothing "sexy" or "cool" about breaking down your problems and trying to create rule-based systems that addresses the problem. Semantic software is not cool anymore, and what became cool is this super expensive blackbox that requires more computer power than regular software. Companies have developed this bias for ML solutions because they seem to have this unlimited potential for solving problems, so it seems like a good long term investment. Everyone wants to take that bus.

Don't get me wrong. I love ML, but people use it for the stupidest things.



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