I really enjoyed reading this article. One key takeaway for me was how its in the interest of companies like Substack to initially have a lot of high profile creators defect from their motherships (like a lot of journalists have recently done) and then eventually decrease reliance on the superstars so that Substack's value doesnt immediately decrease once these superstars leave.

Very related to this article is this article about the need for a creator middle class. https://li.substack.com/p/building-the-middle-class-of-the