Thank you for the sharing, it's a really nice article on how tech competitive landscape is evolving.
On this I have some thoughts, especially about two points: Regulation and Climate work.
In fact, even if there is an actual disruption on these two kind of themes: the first in terms of raising user awareness on privacy (especially when we talk about GDPR after all the leaks of data that happened in these years), the second in terms of what is currently happening nowadays in the world we live (from Greta Thunberg, to the arise of pandemic).
But there is a HUGE challenge out there: is this going to look like a facade still, so that there is a changing in communication to these trends or the firms, brands and all the big players that impact the world are going to commit themselves for real?
A professor of mine at Lund University wrote a nice paper on that, from the IKEA scandal of erasing women in Arab Countries to the monetisation of the "sustainability campaign" made by Adidas. It was a really "mind opening" one and I share with you if you think that can be relevant. http://www.ephemerajournal.org/sites/default/files/pdfs/cont...
On this I have some thoughts, especially about two points: Regulation and Climate work.
In fact, even if there is an actual disruption on these two kind of themes: the first in terms of raising user awareness on privacy (especially when we talk about GDPR after all the leaks of data that happened in these years), the second in terms of what is currently happening nowadays in the world we live (from Greta Thunberg, to the arise of pandemic).
But there is a HUGE challenge out there: is this going to look like a facade still, so that there is a changing in communication to these trends or the firms, brands and all the big players that impact the world are going to commit themselves for real?
A professor of mine at Lund University wrote a nice paper on that, from the IKEA scandal of erasing women in Arab Countries to the monetisation of the "sustainability campaign" made by Adidas. It was a really "mind opening" one and I share with you if you think that can be relevant. http://www.ephemerajournal.org/sites/default/files/pdfs/cont...