Most markets? That’s a very privileged view. Research by the WMF in 2019 shows incredibly low rates of awareness in large parts of the world. I doubly you will read it, nor to I seek to argue this with you, but here are the findings: https://meta.wikimedia.org/wiki/New_Readers/Awareness#Awaren...
Why do you feel the need to use ad hominems rather than simply making your point?
> Research by the WMF in 2019 shows incredibly low rates of awareness in large parts of the world
I wasn't claiming that Wikipedia is near peak global usage. My point was that there is no meaningful competition left, so usage should grow organically, as it did for EN-WP back when the WMF had a shoestring budget.
Can you identify some markets where Wikipedia is losing ground to an inferior competitor with more aggressive marketing? I'm not sure there are any.
