Sure and I’d rather society glorify those who decide to start things - mom & pop shops, new products, services, etc. than someone who takes photos of themselves to create an online persona that they go on to monetize.
There's often a thin line. A lot of these influencers end up peddling products or services of their own- after achieving fame, it's best to diversify one's business. And the online persona do at the very least provide a service to the public: entertainment.
