I'd be interested to see if there's any research that would lead you to believe that conversions are increased by this change.
It's an interesting proposition, but I wonder if we're really getting to the core of the stakes here. I'm not a huge fan of the hover state tool tips. It feels like this information design here could be more considered.
If we're going to think of the GIFs as tool tips, then we're talking about them as non-essential information for motivated users. The thing is, I think that works well when it's used sparingly in context, but not for every single list item on page. It's a bit of a pain and it looks messy to read each header and then hover, one-by-one to get more context.
If we made a more firm decision about the role the GIFs play, then we could take a stronger strategic approach to their implementation. If they are essential, they should be part of the displayed design. There are certainly methods to format text and images that make the document easily scannable. That said, I think what might be more applicable here would be a drawer strategy with a section that expands for more information.
At the end of the day, I think what's most relevant is that there are 30+ features to highlight and that seems like way too many for a pricing page!
It's an interesting proposition, but I wonder if we're really getting to the core of the stakes here. I'm not a huge fan of the hover state tool tips. It feels like this information design here could be more considered.
If we're going to think of the GIFs as tool tips, then we're talking about them as non-essential information for motivated users. The thing is, I think that works well when it's used sparingly in context, but not for every single list item on page. It's a bit of a pain and it looks messy to read each header and then hover, one-by-one to get more context.
If we made a more firm decision about the role the GIFs play, then we could take a stronger strategic approach to their implementation. If they are essential, they should be part of the displayed design. There are certainly methods to format text and images that make the document easily scannable. That said, I think what might be more applicable here would be a drawer strategy with a section that expands for more information.
At the end of the day, I think what's most relevant is that there are 30+ features to highlight and that seems like way too many for a pricing page!