I personally think that its sometimes the small details that make up the man (sorry, or woman!) and because Steve Jobs is seen as such a success people want to look at what he does partly to look for traits to emulate and naturally partly as curiosity. Yes, there are elements here which are purely 'celebrity' but the interesting thing for me about some of these stories is just how 'ordinary' the guy is. I read one article about his house which is not ostentatious at all. There's a lot that can be learned from people like this and you have the choice to read (or not read) them.