I understand that, but they can still do Pro as well w/o hurting their bottom line - plus IMHO there are LOTS of implicit and indirect benefits to Apple overall by having the Pro community still being Apple evangelists.
On the other side of it, if they are not really going to do Pro, then just don't do it all and stop mucking around and pretending - sell off the line to someone who can handle it properly - what they did by EOLing Shake was terrible terrible terrible
I don't know... Photoshop didn't sell Macs, but iPods and iPhones did. The time and energy is takes for them to produce pro software versus the return on investment is probably too low. It's such a small market, relative to general consumers.
On the other side of it, if they are not really going to do Pro, then just don't do it all and stop mucking around and pretending - sell off the line to someone who can handle it properly - what they did by EOLing Shake was terrible terrible terrible