Ha, how unlikely. People will just begin to think "oh...I can only wear an Apple shirt (w/ embedded sensors) when I want to use my Apple iPhone to get body measurements/data." People will gladly bend over and take it. Haha, imagine other clothing brands getting on board to the point where you can only get full use out of some embedded features of, say, Gap underwear if you are a Gap shirt. Our society is so brand-obsessed and it bothers me.