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My suggestions to my engineer business partner is to talk about actually using our products not coding them.

1. Please don't use the YOU word to the customer. e.g. You need, should, could use this to help you do this. Instead my suggestion: I build this to help me solve this would it help you.

2. Please don't explain the tech functions. I don't want to build it, all I want is to push a button and have it work.

3. Tell me how long you've been using it or been needing it, not what it takes to build it and write the code.



Thanks that's very helpful. I always seem to fall on number 2 and 3. The occasional 1 pops up every now and then..




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