I think you're missing his bigger insight, that is, building a social graph is a fundamentally asocial act. And that extends to creating taxonomies, even if they are localized to my concept of socializing. Nobody goes to a party to create a taxonomy.
Being social is all about disorganization, spontaneity, creativity, breaking out of all the stupid taxonomies that we impose on other people and have imposed on us. Trying to organize socialization to the extent that a "social graph" can be created is a profoundly sociopathic act. To push this task on users so that they do all the shoeboxing and tagging and linking, all in the name of "fun," requires some coercive force. It is no surprise that many Facebook users say that they don't really enjoy using it, but they have to. Part of that was the site's smart choice to maintain real names, so that you are always fretting about your online appearance. It's not a "perfectly synced representation of reality," but it is presented as such, almost like your own personal Wikipedia page, and by the laws of social anxiety you are compelled to check up on it! Shoebox, tag, link...
The line about Facebook rarely producing creative or original material really hit home for me. 4chan and SA are creative because they are fundamentally disorganized, and this freedom produces real moments of brilliance (and plenty more of profound stupidity). Facebook and its ilk are like corporate jobs disguised as consumer web products. You are constantly being shuffled from box to box, task to task, and the blinders have to be tightened ever so constantly to keep you from realizing why what you are doing really never will be "fun" in the way that a raucous party is fun.
About those blinders: those are in a big way the "privacy options" that every social network touts. Maciej points out, and I think that it's a salient point, that if everybody was able to see the whole social graph, it would dissolve. That alone should suggest that the social graph is an unnatural concept. Yet there is somebody, the owner of the social network, that can indeed see the entire graph, and there is a whole level of misdirection that they must apply to make this seem completely normal.
Again, maciej said most of this better than I could, so I'm glad he did.
> Being social is all about disorganization, spontaneity, creativity, breaking out of all the stupid taxonomies that we impose on other people and have imposed on us.
That is a very euro-centric, post-modernist way of thinking.
What are caste system if not social?
What are far-flung familial relations if not social?
A definition of being "social" which only applies to societies where friendship is paramount, and friends come and go with ease is too limiting and leads you to solutions that can be awkward in other societies.
For example, in my country, we care deeply about family and ancestory--so much so that in every generation one member of the family is nominated to be the "memory keeper" (sorry, there's no translatable word) who keeps track of the geneology of everyone, and is expected at a glance to determine if a stranger is at least vaguely related to us.
Would a free form social graph be useful to us---not really. Our facebook pages are practically 90% family members, 10% people who through marriage will become family members.
> That is a very euro-centric, post-modernist way of thinking.
You're right, even the way I defined "social" is too limited. But that irony only helps my point. You cannot define social, but this is precisely what the "social graph" is attempting to do. As soon as you create a definition, people react to it and oftentimes rebel against it. And then you are right back to the drawing board.
I agree with you but that doesn't make the creation of social graphs a waste of time right? It just means the market has a lot of niches for different types of graph that each provide limited and specific value.
It's not about creating perfect Platonic models. It's about making cool things that people find useful. If you are trying to design a system that scaled to every single possible interaction from scratch then you've already failed, you can't compete with reality at that one.
Being social is all about disorganization, spontaneity, creativity, breaking out of all the stupid taxonomies that we impose on other people and have imposed on us. Trying to organize socialization to the extent that a "social graph" can be created is a profoundly sociopathic act. To push this task on users so that they do all the shoeboxing and tagging and linking, all in the name of "fun," requires some coercive force. It is no surprise that many Facebook users say that they don't really enjoy using it, but they have to. Part of that was the site's smart choice to maintain real names, so that you are always fretting about your online appearance. It's not a "perfectly synced representation of reality," but it is presented as such, almost like your own personal Wikipedia page, and by the laws of social anxiety you are compelled to check up on it! Shoebox, tag, link...
The line about Facebook rarely producing creative or original material really hit home for me. 4chan and SA are creative because they are fundamentally disorganized, and this freedom produces real moments of brilliance (and plenty more of profound stupidity). Facebook and its ilk are like corporate jobs disguised as consumer web products. You are constantly being shuffled from box to box, task to task, and the blinders have to be tightened ever so constantly to keep you from realizing why what you are doing really never will be "fun" in the way that a raucous party is fun.
About those blinders: those are in a big way the "privacy options" that every social network touts. Maciej points out, and I think that it's a salient point, that if everybody was able to see the whole social graph, it would dissolve. That alone should suggest that the social graph is an unnatural concept. Yet there is somebody, the owner of the social network, that can indeed see the entire graph, and there is a whole level of misdirection that they must apply to make this seem completely normal.
Again, maciej said most of this better than I could, so I'm glad he did.