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We aren’t managing to do it yet. Even here in Beautiful British Columbia, Canada, we are doing an abysmal job and constantly shifting goal posts to claim we’re succeeding.

I used to believe it until I began reading salmon reports and various population studies for species like rockfish and lingcod, key commercial species.

Our definition of sustainable is essentially “not completely shitting the bed”.

We’re supposed to be a model of sustainability. I don’t have much faith.

We’re also talking about sustaining populations that have already been decimated in the last 150 years. Let’s not pretend the numbers we’re trying to hit resemble anything like healthy.

It’s an incredible disservice to ourselves and future generations to pretend industry standards for sustainability are anything more than an excuse to squeeze more juice out of a dried up fruit.



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