I'm puzzled by this cage match mentality: two enter, only one can leave.
I think that for the indefinite future, we will see co-existence and mutual co-opting of technologies. A nice arms race, with occasional routs and victories in particular areas, but no clear victor overall.
For one thing, discoverability difficulties are a temporary barrier to native app stores, it's not as though search engine technology can't work in controlled environments like app stores. Web apps also have discoverability issues (hence SEO) but no one freaks out too much about that.
The web will continue to grow and prosper, but native apps will also become ever richer as the frameworks created by Apple and Google grow in sophistication.
I think that for the indefinite future, we will see co-existence and mutual co-opting of technologies. A nice arms race, with occasional routs and victories in particular areas, but no clear victor overall.
For one thing, discoverability difficulties are a temporary barrier to native app stores, it's not as though search engine technology can't work in controlled environments like app stores. Web apps also have discoverability issues (hence SEO) but no one freaks out too much about that.
The web will continue to grow and prosper, but native apps will also become ever richer as the frameworks created by Apple and Google grow in sophistication.
It isn't "either-or", it will be "both-and".