So what? This is not a domain-specific Web site, so there's no context. The problem is compounded because the title presents "Mac OS" as the sole item, with no other mentioned.

If you're reading a publication about dentistry and there's an article called "What's next in our field?" it would not be appropriate to barf that same title out on a more general-interest Web site.

For example, you'd post "What's next in dentistry?" on this site. Clear?