I've heard this criticism frequently of late. Very few Facebook widgets are going to improve the human condition (Scrabulous aside, of course). I wonder if the problem is related to such businesses requiring more emphasis on physical products, interfaces to external groups and labor and other things which turn off start-ups or raise the cost barrier. I don't know, but it's worth thinking about what the extra barrier might be and how to knock it down. I would bet the answer is not a lack of compassion, but something to do with the general requirements. The barrier couldn't be lower, these days, for a Facebook app but of course a good challenge is one that leaves a huge distance behind you to the next competitor.