This issue comes up quite a bit. Since OwnLocal works with a number of small businesses, we've heard many so-called "horror" stories.
What it boils down to is Yelp filters positive reviews for effusiveness (and ALL CAPS), personal connections with the business owner or employees, rapid review acceleration from first-time Yelp users, or users from the same IP address.
What this article doesn't mention is that many small business owners understand how important Yelp is and actively try to game the system in blatant and unsophisticated ways. Their friends write five star reviews about how wonderful the owner is and how they always have their anniversary dinner there. They create multiple fake accounts and complain loudly that their positive reviews have been filtered.
We've also noticed a certain tone businesses and their friends use. They don't typically describe a particular experience, they describe a business in generalities and will often refer back to what other reviewers are saying. They also appear to take what other people think very personally.
The very first four-star filtered review this business has mentions the waitress and host by first name (she goes on to sign it). Many of the other reviews for this business are similar and come across as fake or by people who mean well, but go overboard on behalf of their friends.
A common looking filtered review (notice effusiveness, caps wording, and referencing other reviews):
"This is a NICE restaurant - one that you go to when you want a quiet meal away from the kids - it's definitely not family-oriented, but then again, not every restaurant needs to be. If you're used to Olive Garden as your Italian "go-to place", then you will probably be disappointed in Fior d'Italia. If you want REAL Italian food, then ignore the naysayers and come here."
Yelp itself has rough stats for the breakdown of reviews:
Yelp's little secret is actually that the star ratings don't provide very much granularity for the casual review reader to make a decision and that most restaurants average out to ~3.75 or in Yelp parlance ~3.5 - 4 stars.
> The very first four-star filtered review this business has mentions the waitress and host by first name (she goes on to sign it). Many of the other reviews for this business are similar and come across as fake or by people who mean well, but go overboard on behalf of their friends.
Or they actually really like the business? It's not staffed by 30 different no names, and you never get the same server? The owner will actually be present and greet customers?
That's not gaming the system, that's providing great service in a fast food lifestyle.
What it boils down to is Yelp filters positive reviews for effusiveness (and ALL CAPS), personal connections with the business owner or employees, rapid review acceleration from first-time Yelp users, or users from the same IP address.
What this article doesn't mention is that many small business owners understand how important Yelp is and actively try to game the system in blatant and unsophisticated ways. Their friends write five star reviews about how wonderful the owner is and how they always have their anniversary dinner there. They create multiple fake accounts and complain loudly that their positive reviews have been filtered.
We've also noticed a certain tone businesses and their friends use. They don't typically describe a particular experience, they describe a business in generalities and will often refer back to what other reviewers are saying. They also appear to take what other people think very personally.
The very first four-star filtered review this business has mentions the waitress and host by first name (she goes on to sign it). Many of the other reviews for this business are similar and come across as fake or by people who mean well, but go overboard on behalf of their friends.
A common looking filtered review (notice effusiveness, caps wording, and referencing other reviews):
"This is a NICE restaurant - one that you go to when you want a quiet meal away from the kids - it's definitely not family-oriented, but then again, not every restaurant needs to be. If you're used to Olive Garden as your Italian "go-to place", then you will probably be disappointed in Fior d'Italia. If you want REAL Italian food, then ignore the naysayers and come here."
Yelp itself has rough stats for the breakdown of reviews:
5 stars: 38% 4 stars: 29% 3 stars: 14% 2 stars: 8% 1 star: 11%
Yelp's little secret is actually that the star ratings don't provide very much granularity for the casual review reader to make a decision and that most restaurants average out to ~3.75 or in Yelp parlance ~3.5 - 4 stars.