You make a valid point, but the value in software is most often personalized to the user. Music and movies don't have that same limitation. If the movie were a 'choose your own adventure', and the user had to use a specific platform, then the software is no longer a smell that anybody can smell, it is a specific targeted smell.

I've been thinking about this quite a bit lately as I'm working with a generic product which is freely available in mass, how do you charge for that? By making it more valuable to the user at the time of use is the best that I've come up with so far.