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IMHO this article shows a clear misunderstanding of what social media is.

Humans are culturally used to interacting with limited sized communities, probably even evolutionary idk.

When social media was new it was still limited sized, even through it was global, due to filter and it not yet having been adapted everywhere. (note: the term "limited sized" is a bit oversimplified, through I think most people will know what I mean)

Then it tried to add many more ways to uphold the illusion, e.g. by adding better filters and similar.

Then people moved to mainly consume social media platforms which do not create the dynamics of a more limited sized community, sure.

But they never did stop posting on social media which did have that property!

For example discord, which was fundamentally build around the idea of having limited sized communities with only some limited degree of cross community features.

Similar that family group you might have on WhatsApp, Telegram, Threema or similar _is still social media_. Sure it might be a bit more private but that doesn't make it not social media. And it can be semi public, too. And people post there "social media content" all the time.

Facebook is also still in use a lot, even through more in the background by older people.

In the end platforms like TickTock and Instagram focused on making people consume media, instead of creation of more natural feeling social cycles, but jumping from there to "no one is posting on social media anymore" just misses the core of the issue: There are many different kinds of social media with different dynamic.



Social Media is a word that means less than the sum of its parts. It is not just the word Media modified by being Social; it was invented to describe algorithmic feeds like Facebook and Twitter. Discord is not social media. Discord is a forum, a type of thing that existed before social media.

Social Media's organizational principle is the user page, while Forums are organized by community and discussion topic. Reddit is also not social media, despite having some algorithmic features, because it is organized by community/thread, not by social network. You go to a subreddit to read the posts there, not to a user page to follow them.


what you describe is not the definition of social media which I see commonly used, especially in a legal context

technical details like weather it uses threads in the end IMHO doesn't matter for weather is social medi

social media is internet media used is used for socializing

which means that while classical forums are most times not social media but they can be

discord is not a form, it gained forum functionality somewhat recently, but the most common use case people have for discord is to socialize, hangout and chat in small communities. Does't mean it doesn't also get used as a forum, still it's more used for social interactions then anything else.

Reddit on the other hand is in between a classical forum and social media, though increasingly more social media in recent years and saying it's not social media just IMHO isn't right.


So you think that even IRC and text messages on your phone are social media? Can't agree. Being a chat room is not enough. The social in "social media" stands for social network, not just any kind of social interaction at all. The key innovation with social media is using technology to leverage your social network for discovery and recommendation systems. You can't have social media without a social network platform through which it gets distributed.

EDIT: On reflection, the key point is that social media is an alternative to traditional media, like newspapers and magazines. The term refers to a way of publishing and distributing content. So I change my position that Reddit is indeed part of social media, not because you socialize on it, but because it is a platform primarily used for publishing/distributing content. Places where you just hang out with your friends on the internet are not content distribution platforms, however. (Unless the only interaction you have with your friends is sharing and discussing internet media.)

I propose this definition: Social Media is the practice of leveraging social network and community platforms to publish and distribute media.

While communication platforms like Discord might get roped into the social media ecosystem, sharing liking and subscribing is not its primary purpose. For something like Reddit and HN, it's easier to say that media distribution is the primary purpose, but not 100%. Going a step further, platforms like Youtube and Twitter are used for both publishing and distribution, so they're not just communication platforms, they're the end-to-end social media platforms.




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