Macabre though it may be, I've often thought about submitting a YC proposal for a startup that provides professional executor services for those who are facing death alone. Demand is only going to increase as time goes by and, as many internet articles show, it can be difficult to find an executor that one trusts if they have a small social circle.
Just to clarify for everyone (because I totally misread this the first time):
Executor - A person officially appointed to carry out your will after you have passed
Executioner - A person officially appointed to carry out your passing
Seems odd to make that a VC-backed entity. That said I think the most important aspect is knowing the service will be around when you die. Updating wills, plans is expensive, and if someone has dementia etc and this goes bust because 90% of “startups” do, then that’s a real problem.
But just imagine all the "growth hacks" you could do, both to increase the dearly departed clientele and the amount of profit you could extract from them!
That's a tough market to break into. Pretty much everything servicing people past the age of retirement is already set up to suck out maximum amount of wealth from their "customers" before they pass. GGP's best chance is to simultaneously expand and capture the younger side of the market. To move fast, they might need to break some things, ignore ethics, laws, or basic human decency here and there - all par for the course for a modern VC-backed startup.
