Are you in the US? We were told that changes roll out in the US first and then elsewhere. A friend in Japan said he sees as as #1 in Japan, and nowhere from a US search
To be fair, their landing page is nowhere to be found. The first result is their blog. The second result is safeshepherd.com/beenverified. The rest are their blog or the press talking about them. But all in all, they've hardly disappeared from teh intarwebs :)