That story makes google suddenly seem a lot less cool to me. If I've made a million because they value the work I do for them, I'll spend it however I damn well please, and I'm pretty sure one of the ways I'd enjoy it would be a nice car.
As someone else said here: counter-signaling. One of my first job was to be a valet at high-end events and clubs. I would often see people driving Ferraris while dressed with shorts and flip flops. Or I would see a guy driving a dirty old car while wearing a 30K$ watch. I can't say this is what's really happening here but it seems like a probable hypothesis.
