Kinda too late to think about "brand damage" since their parent company is alrea... | Hacker News

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		ricc on Aug 14, 2024 \| parent \| context \| favorite \| on: A Backstage Pass to the Production of the MoonSwat... Kinda too late to think about "brand damage" since their parent company is already named "The Swatch Group", and this was actually already a talking point at the time the parent company was renamed: https://www.hodinkee.com/articles/swatch-name-nick-hayek

gerikson on Aug 14, 2024 [–]

Thanks a lot for linking that piece, it's a great read.

That said, I don't believe that the fact that Swatch owned Omega and Blancpain was known outside watch nerd circles until very recently.

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