I think there's a misunderstanding. They _are_ doing it right, it's just that the right way doesn't involve building a good product, because you aren't any more valuable. There's no way a startup can make more money than the guy speedrunning acquisition, making gonzo dollars fast >>> making (probably less) gonzo dollars in the long term.

If you think there's a problem with this model (and based on your wording of "doing it right", this seems to be the case), it's largely in the incentive structure, not the actors.