Ever watch the Jackass movies? I know plenty of MFA-toting snobs that think it's high performance art. And I don't disagree.

I read the PDF; profit wasn't on the list of KPIs. In fact there was quite a lot of invective against it; he'll kill expensive projects just because he didn't think the quality was good enough. Of course $$ is related, but the focus really is on the eyeballs.

I worked in porn for a while. I found the work fun and meaningful. Not every mission involves saving the world.