Just like the crypto the AI craze maybe be another instantiation of Bostrom's paperclip maximiser running on a hybrid human-machine topology.

I see it more like, there are a lot of relationships balanced by conflict, such as Adsense advertiser and target audience. The advertiser wants you to buy product, the target audience wants to get free content. Both sides will exploit every tool at their disposal (Adsense metrics, adblockers) to get an upper hand in the relationship. It just so happens that this time, AI can play both sides.