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Imagine you start a new OSS RDBMS project. To help drive adoption you license a trademark from Oracle and call it "OracleBase", even though it has nothing much in common with the well known Oracle database other than also being an RDBMS.

Despite not being objectively better than competitors OracleBase is wildly successful and basically takes over the OSS RDBMS space. Multiple other projects and vendors are building on your specs. A popular and extensive ecosystem develops around it. Many peoples careers are invested in its growth and success.

One day you wake up in a cold sweat, suddenly remembering that the old trademark you licensed years ago is still there, pointed at your cathedral like a nuclear missile, with Larry Ellison's finger on the trigger.



It's good that Oracle doesn't own the trademark to SQL.


Honestly, I don't feel that the name is _that_ important for a project of such scale and popularity. I mean, if they'd just rebrand JavaScript as JS, no one would probably notice. Many devs already call it like that, and probably not a single soul feels JS connection to Java anymore (not to mention, it wasn't there in the first place, but oh well).

Even bigger companies do rebranding sometimes.




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