It’s great that you and the other contrarians in this thread value that, but my point is that the general consumer likely overwhelmingly chooses to pick whatever is cheapest save for specialized selections like XL or pet.
I think the best evidence of that is how uber/lyft has to use grey-ish patterns to get you to choose upmarket options. They don’t list the fares sorted by price or even list the options in a consistent order, they will strongly suggest upsells like comfort or black or whatever tier they think gives the best chance of convincing you to pay more than the bare minimum.
They also upsell faster pickup which I have to think is a way better value proposition than sitting in a nicer car temporarily.
I think the best evidence of that is how uber/lyft has to use grey-ish patterns to get you to choose upmarket options. They don’t list the fares sorted by price or even list the options in a consistent order, they will strongly suggest upsells like comfort or black or whatever tier they think gives the best chance of convincing you to pay more than the bare minimum.
They also upsell faster pickup which I have to think is a way better value proposition than sitting in a nicer car temporarily.