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On a long enough time horizon, we are all dead.

In my view, Mills (and Holmes) did not imagine someone winning in the market place of the ideas, because they found an infinite money glitch.

Your information goods you produce, are losing in the market place of ideas, not because of their quality, but because

1) You are blocked from selling them into a market of customers on the right. 2) they are too expensive compared to the alternatives available.

Take the intelligent design movement and how it was platformed by Fox News, as “schools should teach the controversy about evolution”. Implying that evolution isn’t “solid science”, and that ID was a potential answer for this issue.

Or take how fox platformed cranks and bad science on environmental issues, allowing R senators and congress people to point to it, and stop pro-environment actions and bills.

The posture of science at the time was to not engage with cranks, because “dont feed the trolls”.

Shocked by the outcomes, scientists went on Fox, hoping to engage with the audience and explain their points - only to be peppered with gotchas, rhetorical tricks and arguments that made for good TV.

Crucially, the underlying sentiment was to ridicule experts and destroy faith in the “liberal” institutions that were crushing conservative views and cultural ability.

——

These are examples to illustrate that the people who are playing the market place of ideas have financialized it. They are not in it for democracy, they are not in it, to engage in actual commerce of ideas

They are in it to break it. The job of members on the side of accuracy and science and evidence, is to understand it, realize the errors in their assumption, and to take advantage of the arbitrage opportunity that inefficient behavior must create.

The cost of production of your facts and ideas, makes you more expensive and less useful, than the content being produced and subsidized on the right.

Be cheaper, be more useful, break the embargo, be financially viable, and/or institute regulation that prevents the creation of idea monopolists.

Either Participants that do not have to compete on the merits of their ideas, but on their ability to subsidize their media efforts, must be made uncompetitive in the market place of ideas.

OR, we must accept that there is an unavoidable fail state at the intersection of human neurology and Laissez faire information economies, and deal with that.



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